National packaging and bag supplier
The situation: Our client was set on amping up the growth of the business. The problem? They wanted to have a clear strategy in order to move forward and make this actually happen. That’s where Marketing Minds came in.
What we did:
To do this we:
- Researched the trends, competitors, capabilities in order to understand the playing field and influences
- Profiled their clients and identified growth opportunities within each segment
- Tested their unique selling proposition against competitors to ensure robustness and points of difference
- Evaluated all possible channels and associated return on investment for growing the company
- Increased brand marketability
- An overall strategy that ensured growth, retention and re-acquisition that is aligned with the overall business objectives of the business.
- Identified a truly unique competitive advantage and call to action that the client can be confident about
- Honed in on the lowest hanging fruits that will produce the greatest return for the company
- Developed a step by step “how to” and timeline for the opportunities identified
- Set key performance indicators for the tactics that the client will engage in