National packaging and bag supplier

The situation: Our client  was set on amping up the growth of the business. The problem? They wanted to have a clear strategy in order to move forward and make this actually happen. That’s where Marketing Minds came in.

What we did:
To do this we:

  • Researched the trends, competitors, capabilities in order to understand the playing field and influences
  • Profiled their clients and identified growth opportunities within each segment
  • Tested their unique selling proposition against competitors to ensure robustness and points of difference
  • Evaluated all possible channels and associated return on investment for growing the company

The outcomes:

  • Increased brand marketability
  • An overall strategy that ensured growth, retention and re-acquisition that is aligned with the overall business objectives of the business.
  • Identified a truly unique competitive advantage and call to action that the client can be confident about
  • Honed in on the lowest hanging fruits that will produce the greatest return for the company
  • Developed a step by step “how to” and timeline for the opportunities identified
  • Set key performance indicators for the tactics that the client will engage in