COVID-19 Business continuity programme

COVID-19 Business Continuity Programme

As part of the government’s COVID-19 response, there is now a grant of up to $5000+gst (FULL subsidy) available for businesses to access.

This can be used to ensure business continuity planning through our COVID-19 Business Continuity Programme. This will be at NO CHARGE to businesses should you qualify. We do encourage you to apply!

About the Grant

– The funding –

* This funding is managed by ATEED in Auckland, on behalf of the government.
* The maximum funding under this grant is $2000+gst per business and there is NO co-funding required. This is 100% funded.

– Eligibility criteria –

To qualify, you have to meet the following criteria:

  1. Be an employer with a team
  2. COVID-19 has negatively affected your business and you need financial support
  3. Your business was generally sound prior to COVID-19 and with the right support should survive to provide jobs and income in the future

Note: Businesses will be assessed on a case by case basis and the qualifying criteria is subject to change.

About the Fully Funded* COVID-19 Business Continuity Programme

At Marketing Minds, we specialise in working with SMEs across a wide range of industries. Our coaches have at least 20 years of experience and have also successfully turned around multiple loss-making businesses to be profitable and sustainable. View our programme on the Regional Business Partner Network Marketplace.

– Objectives –

* Assist organisations to be sustainable during this period and thrive beyond COVID-19
*  Ensure employers are equipped with the know-how and capabilities to maximise opportunities with business continuity planning
* Develop strategies to diversify and grow the business in terms of new markets, brand positioning and messaging, product/ service adaptation and delivery methods

– Who is this for? –

Business owners who employ a number of staff. Your sales and source of leads may have been adversely affected by COVID-19 and now is the time to pivot or perish. You are looking for ways to sustain and opportunities to grow your business.

-What the programme covers –

The Business Continuity programme provides a roadmap to business owners to develop strategies in order to navigate through COVID-19. This may include:

* Adapting your product, service and/ or operation to capitalise on new opportunities
* Pivoting your business to enable a continuation of sales and leads
* Exploring the possibility of new markets and/or countries including Asian or Chinese migrant communities in NZ and export markets
* Determining the most efficient use of your resources for the best Return On Investment
* Evaluate all avenues and options available with a focus on sales growth, marketing and digital options to ensure your business will be able to continue beyond COVID-19.

– Outcomes you can expect –

*Businesses will acquire the ability to develop a clear direction, positioning and a strategy to ensure that your business will continue during COVID-19 and thrive after this.
* You will also have an immediate to mid-term direction and plan to guide your activities and prioritise your resources to suit.
* Together, we will create winning strategies to take you through COVID-19 and be successful beyond this adversity.

If this doesn’t sound quite right for your business, don’t forget to check out our COVID-19 Achieving Digital Success Programme here. 

– Format –

This is one on one coaching and will be delivered primarily via Zoom or Hangout with session recordings available to the business. Businesses will also have access to Marketing Minds tools as part of this programme.
There will be a low level of pre-work, a longer initial planning session and then a weekly or fortnightly coaching of up to 20 hours, including correspondence in between sessions. This can be as agreed between Marketing Minds and the business.

– Cost –

*If you qualify for the funding, this programme will be at zero cost to you.

– Interested? Next steps –

Please email us at or call 09 634 4390 for the application process (which is pretty straight forward) and we will guide you through. Contact us NOW as there is limited funding available!

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