Packaging Ltd.* was set on amping up the growth of the business. The problem? They wanted to have a clear strategy in order to move forward and make this actually happen. That’s where Marketing Minds came in.
What we did:
To do this we:
Researched the trends, competitors, capabilities in order to understand the playing field and influences
Profiled Packaging Ltd’s clients and identified growth opportunities within each segment
Tested their unique selling proposition against competitors to ensure robustness and points of difference
Evaluated all possible channels and associated return on investment for growing Packaging Ltd.
Increased brand marketability
An overall strategy that ensured growth, retention and re-acquisition that is aligned with the overall business objectives of the business.
Identified a truly unique competitive advantage and call to action that Packaging Ltd. can be confident about
Honed in on the lowest hanging fruits that will produce the greatest return for the company
Developed a step by step “how to” and timeline for the opportunities identified
Set key performance indicators for the tactics that Packaging Ltd. will engage in
*The Client’s name has been changed to protect the company’s identity.
To know more about the branding & marketing, feel free to contact Anne at firstname.lastname@example.org or visit www.marketingminds.co.nz
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