National Packaging and Bag Supplier

The situation:

Packaging Ltd.* was set on amping up the growth of the business. The problem? They wanted to have a clear strategy in order to move forward and make this actually happen. That’s where Marketing Minds came in.

What we did:

To do this we:

  • Researched the trends, competitors, capabilities in order to understand the playing field and influences
  • Profiled Packaging Ltd’s clients and identified growth opportunities within each segment
  • Tested their unique selling proposition against competitors to ensure robustness and points of difference
  • Evaluated all possible channels and associated return on investment for growing Packaging Ltd.

The outcomes:

  • Increased brand marketability
  • An overall strategy that ensured growth, retention and re-acquisition that is aligned with the overall business objectives of the business.
  • Identified a truly unique competitive advantage and call to action that Packaging Ltd. can be confident about
  • Honed in on the lowest hanging fruits that will produce the greatest return for the company
  • Developed a step by step “how to” and timeline for the opportunities identified
  • Set key performance indicators for the tactics that Packaging Ltd. will engage in

 

*The Client’s name has been changed to protect the company’s identity.

 

To know more about the branding & marketing, feel free to contact Anne at anne@marketingminds.me or visit www.marketingminds.co.nz

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