Cross Cultural Research & Insights

“No culture can live if it

attempts to be exclusive.” Mahatma Gandhi

Cross Cultural Research & Insights

We may think we know everything about the customer but having your thoughts and perceptions validated through market research is all the more powerful.

When it comes to migrants in New Zealand the danger is in not fully understanding the cultural differences that can make or break your marketing investment.

At Marketing Minds, we believe that an investment in cross cultural marketing on what the various ethnic communities want, think, how they act and react is wise. This will inform the marketing strategy and ensure long term brand relevance and success for you.

If it is intelligence into the Chinese NZ market, Marketing Minds will also utilise the social listening methodology to find out what the Chinese conversation is about in relation to your brand and industry ,

We can work on small scale research projects by using secondary research or alternatively, we have research partners for large scale research projects.

Contact us now to discuss your needs for cross cultural marketing  insights to propel your activity within the chosen ethnic market.

Cross Cultural Strategy, Plan and Implementation

Ensuring the right strategy in approaching New Zealand fast growing ethnic communities such as Chinese, Indians, South East and East Asians is essential to ensure your message resonates correctly, the right channels are utilised and the methodology is effective.

That’s why Marketing Minds assist organisations in developing strategies with a long term view and short term successes. This expands to include communication plan, media planning and booking and much more. Speak to us now to see how we can help you be successful in your Cross Cultural Marketing plans.

Cross Cultural Marketing Coaching and Advisory

If you have an internal team managing your Cross Cultural marketing, Marketing Minds can act as a sounding board to help ensure that the right message is communicated and in the right channels. This will help ensure peace of mind in your daily Cross Cultural Marketing implementation. Why not discuss your needs with us? Just contact us now. 


If this is of interest to you, please email us at or call 09 634 4390 for a chat.

Want to receive more marketing articles? Subscribe now to our Thinking e-newsletter

We’d love to help! Drop us a line on 09 634 4390 or email to discuss your needs.
Elsa_Allie2 (1)

Our Clients

Want to find out more about us?

Why not see what our clients and partners have to say

Scroll to Top

Send this to a friend