Marketing Minds – your marketing agency
Marketing Minds is an award-winning, innovative and sharp-thinking marketing agency. Our megastar marketing consultants love to work with small to medium businesses alongside large corporations.
Our team of amazing marketing consultants has comprehensive experience in the full spectrum of marketing, from research to execution, traditional to digital marketing. This allows us to bridge the critical gap between strategy and implementation.
With a track record across 15+ industries, we are adept at cross–pollinating our learnings and finding new ways to give our clients an edge.
We get it. Running a business can be tough and that’s why we’re ready to take on the hassle of marketing for you. With our outsource marketing services we have the marketing expertise and efficiency without all the extra costs. We understand the ins and outs of a business environment and are ready to be your right- hand-man (or woman) in all things marketing.
But don’t just hear it from us, sometimes it takes someone else to convince us. So check out the places our digital agency has been featured and what others have to say and you be the judge.
Feel free to watch our finalist video from our Excellence in Marketing win at the 2022 South and East Westpac Business Awards to learn more about our approach.
One Team. Endless Solutions.
Anne Casey, our head honcho
As an experienced marketing consultant, Anne leads an expert team who shares the same desire to make a difference.
Anne started Marketing Minds to help take small to medium businesses to the next level – the Anne level. She’s all about leveraging her networks and partners to win over the clients the right way – by getting results for them. Anne’s experience and knowledge has helped business develop successful marketing strategies that propels them forward.
Anne is a judge at the TVNZ Marketing Awards and works with the government organisations as a Digital Boost Trainer and Manaaki Marketing Advisor.
Monique
With over 20 years of experience in a diverse range of industries globally, Monique has a wealth of knowledge about how to optimise marketing for the best results – and she’s keen to share her expertise as our go-to social media marketing consultant.
Monique is an exceptional big picture consultant at our digital marketing agency, specialising in Meta and LinkedIn social media with an all-around experience in marketing strategy, Google ads and content marketing.
When she’s not working, you’ll find Monique exploring a different part of our beautiful country – she lives and works on the road with her partner Hans and dog Yogi.
Read more about Monique, our exceptional social media marketing consultant.
Allie
Allie is our Google ads and SEO expert marketing consultant (or self-confessed SEO ‘nerd’🤓). Online Marketing is her game and she’s absolutely the best at it! If your gut feeling is you’re missing opportunities to capture more business online – you’re probably right. With her expertise you will increase lead generation of your business.
With over 20 years in the digital game, Allie is all about getting the long term and best results. She really understands the big picture while loving the deep dive into the technical details of Google.
Karl
Karl is a seasoned marketer and digital innovator with over 15 years of experience across various sectors. He specialises in data-driven marketing strategies that produce results. His expertise includes developing integrated campaigns that combine engaging content, brand strategy, and digital solutions, covering areas like SEO, social media, and storytelling.
Karl’s strategic insights lead to measurable business outcomes, enhancing brand visibility and profitability. Outside work, he enjoys design, cooking, fitness, and travel, and is passionate about supporting New Zealand businesses in achieving success and growth.
Victoria
Victoria holds a Master’s in Marketing from AUT University and a Bachelor’s degree from the University of Hertfordshire in the UK. With expertise in market research, data-driven strategies, and consumer behaviour, she also successfully runs her clothing business in Myanmar, gaining practical experience in brand development and customer engagement. Skilled in photography, graphic design, and content creation, Victoria transforms campaigns with visually engaging storytelling. Her entrepreneurial mindset and innovative approach enable her to craft tailored marketing solutions, driving impactful results across diverse industries.
Anna
Her bilingual abilities in English and Chinese allow her to effectively bridge cultural and linguistic gaps, making her an invaluable asset to any project.
In her spare time, Anna enjoys exploring new market trends to bring fresh, innovative ideas to her work.
Melissa
Melissa is a Marketing Minds super ⭐, working as our Senior Accounts Executive. With a bundle of experience working with Chinese media and social media projects, Melissa brings a plethora of knowledge and a strong ability to manage timelines and communicate ideas with others.
If you’re looking for someone who is precise and won’t miss a thing – she’s your gal!
She not only sees the bigger picture, but nothing will slip through the cracks if Melissa has anything to do with it!
Kriti
With her exceptional organisational and team-management skills, Kriti is the glue that ensures everything keeps ticking over as it should at Marketing Minds. As well as being head-honcho, Anne’s right hand-gal, Kriti’s other speciality is influencer digital marketing. Having grown her own social media brand with targeted video content, Kriti knows first hand the power of a personal brand and how to build it with a solid marketing strategy. An avid learner of things, Kriti never stops inquiring or bringing in fresh ideas to the table-with her latest interest being how to deliver well-thought through and strategic marketing automations that get cut-through end results.
When Kriti’s not knee-deep in her multi-tasking element at Marketing Minds, you’ll find her painting, cooking or globetrotting. A fun fact about Kriti is that she has lived in or traveled to 30 countries around the world.
Grace
The secret to any digital marketing agency is an out-of-this-world copywriter. That’s why we love Grace! She is our super star Chinese copywriter, winner of numerous awards including first place in both the journalism and publishing industry in China and over 20 years experience – phew!
Grace is our senior writer for a variety of channels including WeChat and local Chinese media.
Her energetic and bubbly personality is woven into her work, bringing life to the projects she sets her mind to.
Heidi
One of the newest members of our growing team, Heidi is a creative & innovative marketing professional with more than six years of editing under her belt. Her successful experience as an editor means that she’s equipped with the right tools and know-how to tackle any writing project and develop content that gets results.
As an avid photographer since her university days, Heidi uses her free time to stay connected and on top of the latest trends via Chinese social media marketing, while regularly snapping tasty dishes just for fun!
Don
Since joining Marketing Minds in 2019, Don has become a key team member, showcasing her adaptability and commitment to excellence. As the Marketing Coordinator, she’s the organisational backbone, ensuring smooth operations and leading social media management. Don creates engaging content that aligns with the brand’s goals and is known for her team spirit and can-do attitude. Her ability to juggle multiple projects with ease makes her indispensable.
Outside of work, Don enjoys reading Webtoon Graphic Novels and listening to music, both of which inspire her creativity.
Lexy
Lexy Wei is a detail-oriented content professional skilled in creating compelling content that boosts engagement and brand visibility. With expertise in monetising user interactions, she transforms engagement into financial success.
At Marketing Minds, Lexy plays a key role in identifying audience preferences, producing and editing high-quality photos and videos, and managing various social media and video platforms to strengthen an organisation’s reputation. She excels in coordinating teams, tracking performance, and applying platform-specific best practices. Her strategic approach includes content planning, trend analysis, and marketing strategies to maximise reach.
Chun
Chun 春 (a be-fitting name meaning Spring) , is our in-house creative. Chun is our very talented in-house illustrator, video-editor, graphic designer and Adobe expert. She thrives on learning and constantly improving herself so that her talent can shine for our clients.
Eye-catching, brand-relevant and impactful marketing campaigns, that’s what she’s all about. Chun puts the bow on top for Marketing Minds!
‘M’
Malaysian folklore portrays ‘M’, a mousedeer as clever, witty, truly canny creatures – characteristics we at Marketing Minds like to think we share.
We know that many people think M is a fox – considering the fox is also known for being wily and outsmarting everyone else, that’s certainly not a problem for us!
We love having M hanging around to support every marketing consultant and always delighting us with her wit.
We know that life is full of challenges and often, we forget how lucky we are. That’s why, we want to help others in need. Marketing Minds is currently committed to helping three charities.
In New Zealand, with the help of Scratchpad Technology Learning Centres, we assist less fortunate children become creators of technology.
We are also supporters of Mamaku Point Conservation Reserve, a thriving habitat to over 127 native species, helping improve the biodiversity, sustainability and accessibility of the reserve.
While in United States, we support the Sisters of Life – a religious order with the mission of educating women about the sacredness of life, while supporting and healing women in need.
We are just doing our part.
