Knowledge
Our Knowledge case studies offer insight into Asian cultures and their significance in marketing and business. From practical guides on the Chinese New Year calendar to broader cultural awareness, these resources reveal how businesses can engage more thoughtfully and effectively with diverse audiences.
The New Year Naming Debate: The Way Forward for Lunar or Chinese New Year
On the go? Listen to a voice recording: Every year, as the festive season approaches, organisations across Aotearoa (and the […]
Marketing to the Chinese in NZ: 2026 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese community continues to be a key portion of new migrants […]
Marketing to the Chinese in NZ: 2025 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese community is part of the fastest-growing ethnic group in New […]
Marketing to the Chinese in NZ: 2024 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. […]
Marketing to the Chinese in NZ: 2023 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. […]
Marketing to the Chinese in NZ: 2022 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. […]
Cross-Cultural Marketing: Chinese-NZ 2021 Calendar
Highlighting Kiwi-Chinese Celebrations and Holidays Through Cross-Cultural Marketing As an increasing number of Chinese migrants are coming to New Zealand, […]
