On the go? Listen to a voice recording: Reading time: 9 minutes Published: 2024 | Author: Anne Casey The recent rise in migration from the recent months, is too critical to ignore. 2023 was the year of record-breaking, surge in migration. At its peak, arrivals exceeded departures by 142,000. Looking at the rolling 12 months …
Unlocking Success: The Nuances of Reaching Migrant Audiences in New Zealand Read More »
On the go? Listen to a voice recording: Reading time: 10 minutes Published: 2023 | Author: Ian Conceicao Like the recent pandemic, Dark Mode has swept the globe after it was launched on Apple phones in 2018, and its popularity continues to grow rapidly among users on their smartphones, laptops and social media platforms Recent …
On the go? Listen to a voice recording Reading time: 6 minutes Republished: 2022 | Author: Claire Warin Social media platforms are numerous and ever-evolving. This can create confusion for business owners not knowing which social media platforms to be on and how to manage them all effectively. It’s not unusual to hear comments …
Return on investment seems to be very topical these days. Whether it’s the return you are getting on your kiwi saver fund, or your share portfolio, or kilometres for a litre of petrol. Identifying and calculating a useful return on marketing investment If you are in business or marketing it’s very likely that the return …
On the go? Listen to a voice recording: Reading time: 11 minutes Published: 2024 | Author: Bonita Burnett Did you know that 4 out of 5 marketers would rather give up social media than email marketing? It’s not that surprising when you consider that email marketing allows you to reach and connect with your …
How to Nail Your Email Marketing Strategy for Better Results Read More »
On the go? Listen to a voice recording: Reading time: 6 minutes Published: 2022 | Author: Bonita Burnett The pros & cons of popular email marketing platforms Whether it’s regular newsletters and updates, or automated welcome emails and abandoned cart notifications, most small and medium sized businesses today rely on some form of email and …
Which Email Marketing Provider is Right for Your Small Business? Read More »
Reading time: 4 minutes Published: 2022 | Author: Elsa Sun The Chinese population is vast, accounting for more than 1.4 billion people and roughly 21% of the global retail market. However, breaking into the Chinese market isn’t as simple as setting up ads on Facebook or Google as they don’t exist in China and they …
Your Complete Guide to Understanding Omni Channel Marketing 2021 Marketing channels have grown so vast and expansive that it’s difficult to keep track of which ones to utilise for your business. What’s the point in researching this? You may ask. Utilising marketing channels is key when it comes to getting your business out there and …
On the go? Listen to a voice recording: Have you ever wondered what a marketing agency does? For growth and development, the marketing of your brand is crucial when it comes to making your business known. The role of marketing is more important than ever in this time of recession as it increases awareness, and …
On the go? Listen to a voice recording If you were to Google the term ‘marketing agency,’ it would be expected you’d be faced with hundreds of thousands of search results with an intimidating number of marketing-related terms and different agencies to sort through. This then begs the question, what is a marketing agency and …
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