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Strategy & Branding

Why Hire a Marketing Agency 1

Why Hire a Marketing Agency

On the go? Listen to a voice recording: Have you ever wondered what a marketing agency does? For growth and development, the marketing of your brand is crucial when it comes to making your business known. The role of marketing is more important than ever in this time of recession as it increases awareness, and …

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Marketing Objectives in a Merger: A Case Study

Company Merger - How should the brands be positioned to meet marketing objectives? On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bMarketing-Objectives-in-a-Merger_-A-Case-Study-Marketing-Minds-Podcastle.ai_.mp3 The Situation: Our client EPS* is a long established company supplying building supplies mainly to the trade sector. With the acquisition of MDC*, an online direct-to-consumer business, EPS needed guidance on the best …

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Re-Brand Right: Focus On Your Marketing Objectives

On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bRe-Brand-Right_-Focus-On-Your-Marketing-Objectives-Marketing-Minds-Podcastle.ai_.mp3 Reading time: 8 minutes Published: 2018 | Author: Elizabeth Jaray There are plenty of helpful articles that offer advice on re-branding. The emphasis is often on the WHY, making sure that you are making the right decision to take on a re-branding strategy exercise in the first place. …

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Re-Branding Strategy: Here’s How To Get It Right

On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/b_Re-Branding-Strategy_-Heres-How-To-Get-It-Right-Marketing-Minds_-Podcastle.ai_.mp3 Reading time:  6 minutes Published: 2019 | Author: Anne Casey The reasons often given for wanting to do a re-brand can range from our brand is tired, to we’ve evolved and have extended our services beyond what the market thinks. While a good re-branding strategy can work …

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Competitive Analysis: A Case Study

Competitive Analysis: A Case Study National Packaging and Bag Supplier On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bCompetitive-Analysis_-A-Case-Study-Marketing-Minds-Podcastle.ai_.mp3 The situation: Packaging Ltd.* wanted to amp up the growth of their business. The problem? They didn't have a clear strategy in order to move forward and make this actually happen. That’s where Marketing Minds came …

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MARKETING STRATEGIES AND BRANDING

Marketing Strategies and Branding "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu Brand and Re-branding Whether you have a single brand or multiple brands, ensuring the architecture of the brand is key. A brand is larger than a label. A powerful and strong brand …

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