Digital Marketing

What Is Digital Marketing?

You may have heard of WeChat but you probably didn’t know that it is now the most heavily used mobile app in China.

How Digital Strategies Can Take Your Business Full-time

The Situation: Outside Focus* was a part-time e-commerce website selling specialised outdoor gear. The owner was struggling to transition from part-time to a full-time business. Even with growing sales, the rising costs of online advertising negatively impacted on Outside Focus’ overall profitability. Marketing Minds marketing services were engaged to holistically review Outside Focus and develop …

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The Basics of Digital Marketing

Reading time: 6 minutes Published: 2018 | Author: Elizabeth Jaray For those small businesses yet to dip their toes into the world of digital marketing, here’s some basic principles to help you kick off on the right foot. Running your own business is hard work. And for those of us that are not ‘digital natives’ the …

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Understanding Social Media Marketing

Reading time: 8 minutes Published: 2018 | Author: Anne Casey As a marketing consultant it is becoming more and more common for me to come across companies that are experiencing one of the following scenarios with their social media marketing (namely Facebook and Instagram, with a scattering of Twitter and LinkedIn): We've ventured into using Facebook …

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MARKETING STRATEGIES AND BRANDING

Marketing Strategies and Branding "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu Brand and Re-branding Whether you have a single brand or multiple brands, ensuring the architecture of the brand is key. A brand is larger than a label. A powerful and strong brand …

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