Knowledge
Our Knowledge case studies offer insight into Asian cultures and their significance in marketing and business. From practical guides on the Chinese New Year calendar to broader cultural awareness, these resources reveal how businesses can engage more thoughtfully and effectively with diverse audiences.
Auckland Has Changed, Yet Most Brands Still Market to the Old City
New Zealand is changing at a pace most brands have not yet grasped. The 2023 Census confirms that our population […]
The New Year Naming Debate: The Way Forward for Lunar or Chinese New Year
Every year, as the festive season approaches, organisations across Aotearoa (and the world!) grapple with what to call one of […]
Marketing to the Chinese in NZ: 2026 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese community continues to be a key portion of new migrants […]
Marketing to the Chinese in NZ: 2025 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese community is part of the fastest-growing ethnic group in New […]
Marketing to the Chinese in NZ: 2024 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. […]
