Auckland Has Changed, Yet Most Brands Still Market to the Old City
New Zealand is changing at a pace most brands have not yet grasped. The 2023 Census confirms that our population […]
The New Year Naming Debate: The Way Forward for Lunar or Chinese New Year
Every year, as the festive season approaches, organisations across Aotearoa (and the world!) grapple with what to call one of
Inside a High-Performing Multicultural Campaign: Reaching Chinese Audiences in Auckland
To help one of New Zealand’s leading home improvement brands connect with Auckland’s Chinese-speaking community, Marketing Minds developed a culturally targeted programmatic campaign built on data, audience insight, and channel expertise. The campaign went beyond translation to deliver relevant messaging, strong engagement, and increased awareness in a highly competitive digital environment.
Marketing to the Chinese in NZ: 2026 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese community continues to be a key portion of new migrants
Marketing to the Chinese in NZ: 2025 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese community is part of the fastest-growing ethnic group in New
Marketing to the Chinese in NZ: 2024 Calendar
Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country.