Case Studies

How Digital Strategies Can Take Your Business Full-time

The Situation: Outside Focus* was a part-time e-commerce website selling specialised outdoor gear. The owner was struggling to transition from part-time to a full-time business. Even with growing sales, the rising costs of online advertising negatively impacted on Outside Focus’ overall profitability. Marketing Minds marketing services were engaged to holistically review Outside Focus and develop …

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Case Study 5: LINKEDIN TRAINING

Launching a Startup via LinkedIn The situation: Shane* had come out of an accounting firm in order to start up his own accounting business but was not allowed to approach clients his worked for in the previous job. Shane realised that he needed to work on his LinkedIn profile which would help him get into …

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MIKE PARKES NEWSLETTER

LinkedIn: A Proven Lead Generation Tool For Mike Parkes One of the most common statements I hear when speaking with sales managers and business owners is ‘I don’t really know what LinkedIn does and how it can be of benefit’. This is then usually followed by ‘can it generate me sales?’ The answer to this …

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Competitive Analysis: A Case Study

Competitive Analysis: A Case Study National Packaging and Bag Supplier   The situation: Packaging Ltd.* wanted to amp up the growth of their business. The problem? They didn't have a clear strategy in order to move forward and make this actually happen. That’s where Marketing Minds came in with our outsource marketing services and conducted …

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