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Case Studies

How Digital Strategies Can Take Your Business Full-time

On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bHow-Digital-Strategies-Can-Take-Your-Business-Full-time-Marketing-Minds-Podcastle.ai_.mp3 The Situation: Outside Focus* was a part-time e-commerce website selling specialised outdoor gear. The owner was struggling to transition from part-time to a full-time business. Even with growing sales, the rising costs of online advertising negatively impacted on Outside Focus’ overall profitability. Marketing Minds marketing services …

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Marketing Objectives in a Merger: A Case Study

Company Merger - How should the brands be positioned to meet marketing objectives? On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bMarketing-Objectives-in-a-Merger_-A-Case-Study-Marketing-Minds-Podcastle.ai_.mp3 The Situation: Our client EPS* is a long established company supplying building supplies mainly to the trade sector. With the acquisition of MDC*, an online direct-to-consumer business, EPS needed guidance on the best …

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Competitive Analysis: A Case Study

Competitive Analysis: A Case Study National Packaging and Bag Supplier On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bCompetitive-Analysis_-A-Case-Study-Marketing-Minds-Podcastle.ai_.mp3 The situation: Packaging Ltd.* wanted to amp up the growth of their business. The problem? They didn't have a clear strategy in order to move forward and make this actually happen. That’s where Marketing Minds came …

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How a Marketing Coach Turned Around Customer Satisfaction: A Case Study

New Zealand Service Industry Provider On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bHow-a-Marketing-Coach-Turned-Around-Customer-Satisfaction_-A-Case-Study-Marketing-Minds-Podcastle.ai_.mp3 The situation: John*, a licensor, bought a business in the service industry working with property investors. The business had a number of unhappy clients. He worked hard for 6 months to improve the service but didn’t have any way of knowing …

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