Cross Cultural Marketing

Client: A major New Zealand home improvement retailer. Expertise: Cross-cultural influencer marketing including influencer strategy and Instagram and Tiktok channels.   Mission: To create culturally relevant content that earns trust and fosters long-term loyalty between the brand and its audience. Desired Outcome: A campaign that delivers on reach and engagement. The Objective The client aimed to: […]

On the go? Listen to a voice recording: Every year, as the festive season approaches, organisations across Aotearoa (and the world!) grapple with what to call one of the most widely celebrated cultural holidays in our region. And while the intention is often inclusivity, the result has increasingly been confusion and, in many cases, offence.

On the go? Listen to a voice recording: Auckland’s Chinese-speaking community represents one of the city’s most dynamic and fast‑growing consumer segments. Yet, connecting effectively with this audience takes more than a direct translation of campaign content, it requires cultural understanding, precise targeting, and channel expertise. When one of New Zealand’s leading home improvement brands