Case Study: Rebranding a New Zealand Business that Designs, Wholesale and Retails internationally
Fashion Mania* used a brand for their marketing that was dated and polarising, with a strong and loyal customer base on one hand, and another set of people who would refuse to even walk into their shop. For future proofing and to gain a wider appeal, rebranding was a must. Marketing Minds’ task was to create a brand that would achieve these goals without alienating Fashion Mania’s existing clientele.
What we did:
To do this, we:
Put in place a thorough rebranding schedule and internal and external communication plan
Selected key suppliers to work on the rebranding project
Project managed the rebranding from conception right through to the communication strategy with internal staff, partners and customers
Worked with the creative agency to develop the logo, do market research and obtain internal agreement for the changes
Organised the right PR, media, social media and creative teams and outlets for the brand launch
Company wide and key stakeholder buy-in to the rebranding
Successful launch and smoothly staged revealing of the brand
Activation of internal ambassadors, key customers and partners that provided further exposure for the new brand
Obtained extensive PR coverage and awareness for the brand at launch
*The Client’s name has been changed to protect the company’s identity.
To know more about the branding & marketing, feel free to contact Anne at firstname.lastname@example.org or visit www.marketingminds.co.nz
Enjoyed this article and want more? Sign up now to our marketing snippets!
If you’ve found this article useful, please share it with others.