Lead Generation & Marketing Automation
Efficiency is doing things right;
effectiveness is doing the right things.” Peter Drucker
For many of our clients, helping them put in place a program that will generate strong leads and ultimately ongoing sales is where we can really add value. Leads generation marketing can be separated into 2 stages:
1. Leads acquisition
2. Leads nurturing for conversion
Every business is unique and so is our approach.
Marketing Minds will develop the process across both stages and define the messages, calls to action, marketing automation setup and implementation for your business.
In this first stage of lead generation marketing, we will map out your customer journey and touch-points to identify the right messages that will resonate, the channels and methodology to utilise.
This may include content marketing, social selling, partnerships, direct approaches, telemarketing, email marketing, marketing automation and much, much more.
Leads Nurturing for Conversion
After the first contact is made, it does not stop there. Often we hear of low conversion rate as companies do not have the right systems in place to follow up and stay top of mind.
With Marketing Minds’ efficient and cost-effective marketing automation tools, businesses will be able to optimise their leads to conversion ratio significantly!
If this is of interest to you, please email us on firstname.lastname@example.org or
call 09 634 4390 for a chat.
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