Anna Zhang
Anna Zhang is our go-to marketer for helping New Zealand brands connect with Chinese and Asian audiences.
With more than a decade working within New Zealand’s Chinese market, Anna brings a deeply nuanced understanding of how Chinese consumers connect with brands across both digital and offline touchpoints. She specialises in translating cultural insight into sharp, insight‑driven strategies that bridge Western brand intent with Chinese audience behaviours.
Her experience within the Asian community is extensive, from founding the Auckland Moon Festival on Dominion Road, to serving as New Zealand General Manager for a major food‑delivery company, to launching SevenSalad, a ready‑made meals brand created specifically for Auckland’s Chinese community. Outside of work, her beloved Staffy‑cross, Hillary, adopted from the SPCA at three months old, remains her pride and joy.
At Marketing Minds, Anna plays a pivotal role in shaping campaign strategy, aligning messaging to cultural expectations, and guiding execution to drive meaningful engagement and measurable results. Her patience, tenacity and proactive leadership energise the team, while her approach remains both strategic and pragmatic, grounded in data and informed by lived cultural context.
She stays close to emerging trends across the Chinese digital landscape, continually exploring new ideas and platforms to elevate performance, relevance and long‑term brand impact.
The Connector
Anna’s passion lies in connecting brands with Chinese audiences in a way that builds not just awareness, but genuine connection and long-term loyalty.
Anna in 3 words…
Culturally-aware
Strategic
The most patient person ever!
