John*, a licensor, bought a business in the service industry working with property investors, that had a number of unhappy clients. He worked hard for 6 months to improve the service but didn’t have any way of knowing how the clients felt about the business, or of garnering recommendations from them.
What we did:
Marketing Minds was brought in to assess John’s customer reactions to his business and use that information to help promote the business. To do this, we:
Structured an online survey measuring customer satisfaction, collecting valuable feedback and referrals.
Set up a measure that could be used to continually gauge client satisfaction and determine how likely of word of mouth would be from existing clients
Developed a “how to” set of instructions so that these steps could be rolled as part of a requirement to all his licensees as a continual measure of performance
An easy to use survey that could be duplicated and can continue to be used as the company adds on more licensees
A simple yet informative measure into client satisfaction including NPS (Net Promoter Score)
A window into what the clients want, what was important to their clients, and how they could improve the business to ensure customer satisfaction and word of mouth marketing
*The Client’s name has been changed to protect his/her identity.
To know more about the branding & marketing, feel free to contact Anne at email@example.com or visit www.marketingminds.co.nz
Enjoyed this article and want more? Sign up now to our marketing snippets!
If you’ve found this article useful, please share it with others.