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so we thought we’d share some of our favourite articles,
videos, and tidbits that we come across
It's all about feeding the mind!
Connecting through LinkedIn is now easier with the QR Code.
LinkedIn has added anew feature to the profile page, the QR Code. We can now connect with each other by just scanning the QR Code via the mobile app.
Find out more on how to connect on LinkedIn using the LinkedIn QR Code. Read More...
A Guide On How To Rebrand For Kiwi Businesses
Time to update your brand? Feeling like it's time for a logo refresh? A change is a good as a holiday right? Well, maybe. Re-branding can be a great idea, but it isn't necessarily as easy as you think and could end being time and resource heavy. It can also lead to a loss in sales and loyal customers if done without a solid plan. So, make sure you get it right with our 7 Steps guide to Re-Branding and get in touch if you need a helping hand. Read More...
3 Emerging WeChat Trends That Every NZ Business Should Know
WeChat is more than just a social media app, it is THE most popular communication, mobile payment, and social media app. The other unique fact is that Chinese are comfortable using it for both personal communication and business interaction. WeChat can be referred to as the 'swiss army knife' application because of it’s all inclusive functionality. Read More...
Comparison Between Facebook, WeChat, WhatsApp and Messenger
Most of us now spend more time accessing information, services and now shopping from our mobile phones than ever before making ‘m-commerce’ a critical part of any marketing strategy. Social media apps are amongst the most used mobile applications so it’s important to know which ones to use to best serve a purpose (for example sharing content, online shopping, corporate messaging and so on).
We have compiled a simple comparison table demonstrating the key functions of each of the Social Media Giants including Chinese mega app WeChat – the new ‘giant’ in your social media arsenal. Read More...
Navigating The Changes On Search Appearances
LinkedIn has added a functionality to the profile page, where we get information on how we are being discovered.
This will enable you to better improve and optimise your profile, in order to get new leads and business opportunities.
Why is Your Social Media Dying a Painful Death?
Social Media Marketing may look easy, but there is quite a lot of depth to it. If you don't know how to use those powerful tools properly, you might find yourself wasting your capital with no returns. For some tips on how to correctly position your business within Social Media, Read More..
Handy LinkedIn Tip: Maximising Search Alert
Knowing how to use the search function is essential for making the most out of LinkedIn. The search alert feature allows you to store the search information you've just run, saving time when repeating the search process later on. Read More..
Navigating The Changes On LinkedIn Company Page
LinkedIn has recently introduced a Life Tab to the company page. Learn how you can set this up and use it to share the inside story of your company to potential employees. Read More..
A Guide to Today's Marketing Channels
Marketing is only as effective as how you are getting your message and brand out to your target market. However the channels available now have grown exponentially and it is more complex than eve. How do you know which one combination is right for your business? Here you will find a chart that shows you all the different marketing channels and the results you can expect from them. Read More...
The Link Between China and You!
It is unusual that we get a peek into a trend/ future with this much certainty. However, with the Chinese digital eco-system evolving separately from the English speaking eco-system, it shows us what we can expect in the English speaking world. Watch the video here...
Will The Alibaba Deal Affect SMES?
The recent agreement between Alibaba and the NZTE formalised Alibaba’s commitment to providing new opportunities for New Zealand businesses. How can SMEs take advantage of this deal?
We've got some practical advice to help your smaller business avoid potential pitfalls, adapt to the culture and take advantage of the opportunities to see success in China.
Handy LinkedIn Tip: Manage Your Recommendation
Recommendations are a key part of putting the seal of approval on your profile. With recent changes to the site, these are now even easier to manage.
Learn how you can sort through your valuable recommendations with our handy step-by-step guide.Whether you want to better manage your positive feedback or keep certain things hidden, we can show you how.
Security And Privacy
Ever wondered who can see your profile on LinkedIn and what exactly they are looking at? The updated security section has separated each function into new groups to more clearly manage your privacy.
LinkedIn have sensitive information on your profile that you don’t need everyone to see, these tips will help you better manage your account. Read more...
LinkedIn: Proves To Be An Effective Lead Generating Tool
LinkedIn has become one of the top platforms for Mike Parkes not only to be visible on but also for generating leads for his business.
Read about Mike's story when he experienced a decline in his business and managed to turn the trend around through LinkedIn. Mike also shares the steps he took on generated leads through LinkedIn.
Impact of Social Media on Businesses
This presentation covers the trending social media platforms of 2015 in particular Facebook, Twitter, Instagram, Pinterest, Snapchat, Google+ and LinkedIn. It also discusses the performance of these platforms in terms of lead generation, driving sales and as a marketing tool.
This presentation also evaluates the trends of social media focusing on the New Zealand market and insights on how a SME (small and medium sized businesses) can navigate in this environment. Read more..
Implication of changes to LinkedIn Groups
LinkedIn revised their guidelines at the end of 2015 for the LinkedIn Groups. We've reviewed these changes and have prepared the tips on what the implications are and how you can maximise these changes.
LinkedIn Groups is definitely a key path to growing your presence and to be found on LinkedIn as well as leads for your business. Read more...
Handy LinkedIn tip - export your connections now!
Did you know that you can now export your LinkedIn connections?
This means that you are able to attain the names of your contacts and their contact information. By following these steps you can do just this and, if you want, import the details into Microsoft Outlook, Gmail, Mac OSX Contacts, or Yahoo Mail.
How to avoid 5 common SME marketing mistakes
Marketing nowadays is more complex than ever.
So, just for you, we've asked a number of 'real deal' marketing experts what the most common mistakes are that they hear from small to medium businesses (SMEs) and what their advice would be to avoid these mistakes. Read more...
Another 5 valuable pieces of advice plus more...
In this second part we have also included an observation from Murray Chapman who in his time with the Auckland Chamber of Commerce has dealt with a significant number of small business owners. Read more...
Latest research on mobile apps
Considering getting an app developed for your business or service?
Make an informed decision on whether or not to by having a look at trends and factors to acknowledge and be aware of before you hop on the app bandwagon. Read more...
LinkedIn: What's the hype?
Whether you have an account or received invitations to connect or have had discussions about it with friends, almost everyone has heard of LinkedIn. Unsure on what to do next or questioning the benefits of being on the network? Here are 10 reasons of many as to why you should use LinkedIn and why it has risen to be the most powerful business social media platform in the world. Read more...
Leads and LinkedIn
The warm outdoor days have come to an end but luckily enough we have a thing called the internet and social media!
Not only are we able to keep snug but also drum up leads from the comfort of our office or home. With LinkedIn, we're now able to instantly network virtually, build our reputation and hone in on the right people to approach. This is not surprising as 53% of working age New Zealanders are now on LinkedIn. Read more...
Bundlr is a free tool to collect everything about your favorite topics. You can bring together photos, videos, tweets and documents on the go and share them with everyone.
Keep up to date with the latest on the business world and stay in the know through the articles and videos that provide neat tips for you and your company.
What is marketing and how has it evolved?
Marketing is often not properly understood yet it is critical to every business. It is a word used almost as common as bread is consumed.
Check out what marketing is in the simplest form, what it covers, the difference between marketing and sales and short and long term marketing as well as their benefits and much more. Read more...
True or False: Social media is for everyone
Social media is such a buzz word and it is also creating a lot of confusion.
Is it true that every man and his dog should be on Facebook or some other social media platform? This is a huge topic and in this article, I will hopefully help you decide if social media is right for you and your business through a few simple yes/no questions. Read more..
25+Apps you want on your mobile phones
It is unusual to find people without a smart phone these days. For us who have one, are we utilising it to capacity?
Check out these 25+ Apps- although some may not be available in New Zealand yet. Read more....
Thinking of rebranding? Here’s how to get it right
The reasons often given for wanting to do a rebrand can range from our brand is tired to we’ve evolved and have extended our services beyond what the market thinks. The question is, do you really need to change the brand?
The spectrum of “change” can be as minor as a slight tweak of the logo to a total change of name, logo and company image. At which spectrum of the change should you engage in? How do you know that you’ve gone far enough or too far? Here’s what you need to do. Read more..
Infographics for content marketing
Online marketing by far is the fastest growing area of marketing. However, it goes well beyond google adwords, Facebook and LinkedIn. Have a look at this infographics that shows the spider web that is available to get content marketing out. Read more..
Six brand strategies that most businesses fail to execute
Being a marketer means that you are a brand guardian and it is your job to understand the potential of your company's brand, how to communicate it so that it resonates with your target market and when and how to get this message out. This is a good timely reminder on ensuring that your brand strategy is on the right track. Read more..
Social media infographics for 2014
This infographics shows you the growth, extend and reach of the top 4 social media channels- Facebook, Twitter, Youtube and LinkedIn. Learn from facts that you didn't know about these channels.
Why you should set goals that make you feel uncomfortable?
People do not decide to become extraordinary. They decide to accomplish extraordinary things. - Sir Edmund Hilary.
This resonates with me and where we set our eyes is how far we will reach. It is more important to set goals that are hard to reach. If you fall short, you will more than likely to still be ahead of your safe goal. Learn how to set BIG goals for your business in this article.
The effects of money on our psychology
The gradual impact of earning more as we climb the ladder can be shocking. Our minds will justify what we've earned and this affects our behaviour towards others. This entertaining yet informative (perfect combo!) TED clip is of Paul Piff who has done some very interesting research into how money effects us and the findings are even more mind blowing!