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Lead Generation

How to Choose The Right Social Media Platforms

On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bHow-to-Choose-The-Right-Social-Media-Platforms-Marketing-Minds-Podcastle.ai_.mp3 Reading time: 6 minutes Published: 2017 | Author: Anne Casey Social media platforms are numerous and complicated. This creates a lot of confusion for business owners- it’s not unusual to hear comments such as ‘I’ve got someone managing my Facebook page, but I don’t see any results …

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How a Marketing Coach Turned Around Customer Satisfaction: A Case Study

New Zealand Service Industry Provider On the go? Listen to an audio recording: https://www.marketingminds.co.nz/wp-content/uploads/2020/12/bHow-a-Marketing-Coach-Turned-Around-Customer-Satisfaction_-A-Case-Study-Marketing-Minds-Podcastle.ai_.mp3 The situation: John*, a licensor, bought a business in the service industry working with property investors. The business had a number of unhappy clients. He worked hard for 6 months to improve the service but didn’t have any way of knowing …

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MARKETING STRATEGIES AND BRANDING

Marketing Strategies and Branding "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu Brand and Re-branding Whether you have a single brand or multiple brands, ensuring the architecture of the brand is key. A brand is larger than a label. A powerful and strong brand …

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