Reading time: 4 minutes Published: 2022 | Author: Elsa Sun The Chinese population is vast, accounting for more than 1.4 billion people and roughly 21% of the global retail market. However, breaking into the Chinese market isn’t as simple as setting up ads on Facebook or Google as they don’t exist in China and they …
Your Complete Guide to Understanding Omni Channel Marketing 2021 Marketing channels have grown so vast and expansive that it’s difficult to keep track of which ones to utilise for your business. What’s the point in researching this? You may ask. Utilising marketing channels is key when it comes to getting your business out there and …
Highlighting Kiwi-Chinese Celebrations and Holidays Through Cross-Cultural Marketing As an increasing number of Chinese migrants are coming to New Zealand, significant Chinese festivals can prove a fruitful marketing opportunity as different cultures celebrate different events and holidays. As a result, we have put together a comprehensive 2021 calendar which highlights both Kiwi and Chinese celebrations. …
Cross-Cultural Marketing: Chinese-NZ 2021 Calendar Read More »
On the go? Listen to a voice recording: Digital Marketing Strategy Grew a Pet Care Business by 30% When Competitors Struggled The challenge: Furry Friends* are based in Auckland and specialise in grooming dogs and doggie daycare. This business is owned by Sally* who only bought the business from the previous owner only about a …
Digital Marketing Strategy Turns Business Around: Case Study Read More »
On the go? Listen to a voice recording: Have you ever wondered what a marketing agency does? For growth and development, the marketing of your brand is crucial when it comes to making your business known. The role of marketing is more important than ever in this time of recession as it increases awareness, and …
On the go? Listen to a voice recording If you were to Google the term ‘marketing agency,’ it would be expected you’d be faced with hundreds of thousands of search results with an intimidating number of marketing-related terms and different agencies to sort through. This then begs the question, what is a marketing agency and …
You may have heard of WeChat but you probably didn’t know that it is now the most heavily used mobile app in China.
You may have heard of WeChat but you probably didn’t know that it is now the most heavily used mobile app in China.
You may have heard of WeChat but you probably didn’t know that it is now the most heavily used mobile app in China.
You may have heard of WeChat but you probably didn’t know that it is now the most heavily used mobile app in China.
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